Kairo
Packaging and product design for a premium gourmet chocolate brand.
2023
Packaging Design
Orovia’s challenge was to differentiate itself in a saturated chocolate market while staying true to its artisanal roots. We worked closely with the team to understand the brand story and product details, ensuring that packaging aligned with both quality and authenticity. Using a refined color palette and tactile finishes, we designed packaging that instantly communicated luxury. This approach allowed Orovia to compete effectively in the premium chocolate segment.
In addition to reflecting brand values, the packaging needed to stand out in retail environments. We focused on bold yet elegant typography, paired with storytelling elements that highlighted craftsmanship. The packaging not only drew customer attention but also reinforced the brand’s commitment to quality. Following launch, Orovia saw a 28% increase in sales and improved brand recognition in the gourmet market.